As allied health and rehabilitation professionals, we are often asked to provide solution focused intervention. I don’t think we really spend a lot of time thinking about what that means; we simply get on with doing what we do best – making a difference in people’s lives by providing… that’s right – SOLUTIONS. ‘How does this relate to marketing?’ I hear you ask. Well, good question. It relates perfectly, because if you know how to offer a solution to a client, then you know how to market … [Read more...]